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Social Media

Level 3 Diploma in Social Media Marketing

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Social Media

Last Updated

December 30, 2025

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About Course

At A Glance

Course Title Study Method Awarded By
Level 3 Diploma in Social Media Marketing Distance Learning or Blended Learning (on-campus) ISM
Course Level Start Date Qualifi Logo
Diploma Every months
Course Credits Duration  
60 Credits Self-paced  
Fee: £1,250.00

Course Description

The Social Media Marketing Diploma Course at Edexa Academy is designed to equip learners with the practical knowledge and strategic skills required to succeed in today’s fast-moving digital marketing environment.

This course teaches you how to design and implement a multi-platform social media marketing strategy that engages audiences, builds trust, and delivers measurable results. Whether you are currently working in marketing, managing a business, or looking to upskill in one of the most in-demand areas, this course provides the tools needed to grow brands effectively across social platforms.

Learners will explore how social media has transformed modern marketing, how brands build meaningful relationships with customers, and how to use data and insights to optimise performance and return on investment (ROI).

Course Content

Module 1: Understanding Social Media Marketing

Introduction to social media marketing, its unique features, business applications, and free vs paid marketing approaches.

Module 2: The New Role of the Customer

Explore customer engagement, influencer culture, and how brands build trust and relationships through social platforms.

Module 3: Building a Social Media Marketing Strategy

Learn how to create structured strategies, set objectives, conduct audits, and develop buyer personas.

Module 4: Putting It All Together

Develop content marketing plans, content creation methods, and editorial calendars.

Module 5: Facebook Marketing

Understand Facebook pages, groups, marketplace, advertising, Meta Business Suite, and analytics.

Module 6: Instagram Marketing

Learn how to use Instagram content types, business tools, and shopping features for brand growth.

Module 7: X (Formerly Twitter)

Explore posting strategies, advertising, selling, and analytics on X for business use.

Module 8: LinkedIn Marketing

Learn how to use LinkedIn company pages, content strategies, advertising, selling, and analytics.

Module 9: Pinterest Marketing

Understand Pinterest boards, pins, keywords, advertising, and traffic generation.

Module 10: YouTube Marketing

Learn how to create channels, produce video content, drive traffic, and advertise on YouTube.

Module 11: TikTok Marketing

Explore TikTok trends, content creation, advertising, and TikTok Shop for businesses.

Module 12: Other Social Media Platforms

Overview of additional platforms including Snapchat, WhatsApp, Threads, and emerging channels.

Module 13: Finalising Your Social Media Strategy

Integrate platforms, manage time effectively, use management tools, and finalise a complete social media strategy.

Study Method

Edexa Academy offers flexible learning options including online learning, blended learning, and in-class study. Learners can choose the delivery method that suits their needs. Support is available throughout the course duration to guide learners toward successful completion.

Course Fee

To get the latest course fee for this qualification, please contact us directly.

Entry Requirements

There are no formal qualifications or prior experience required to enrol on the Level 3 Diploma in Social Media Marketing awarded by ISM, making it accessible to learners from all educational and professional backgrounds.

Apply Now

Apply now to start your career in social media and digital marketing, or progress to higher-level qualifications in marketing, business, or digital media.

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£1,250.00
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This course includes:
Skill Level Intermediate
Certificate Yes
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