| Course Title | Study Method | Awarded By |
|---|---|---|
| Award in Social Media Marketing | Distance Learning or Blended Learning (on-campus) | Edexa Academy |
| Course Level | Start Date |  |
| Award | Every months | |
| Course Credits | Duration | |
| 37 Credits | Self-paced | |
| Fee: £750.00 | ||
The Award in Social Media Marketing (37 Credits) at Edexa Academy is designed to provide learners with comprehensive, practical, and strategic skills for today’s digital marketing landscape.
This programme equips learners with the knowledge to plan, implement, manage, and optimise multi-platform social media marketing strategies that drive engagement, build brand trust, and deliver measurable business results.
Learners will explore how social media has transformed modern marketing, the evolving role of the customer, and how organisations use data-driven insights, content, and platform-specific strategies to achieve marketing objectives and maximise return on investment (ROI).
This qualification is suitable for:
Aspiring social media marketers
Business owners and entrepreneurs
Marketing professionals seeking formal certification
Career changers entering digital marketing
● Introduction to social media marketing
● Key features of social media platforms
● Business applications of social media marketing
● Organic (free) vs paid social media strategies
● The role of social media in modern marketing
● Changing customer behaviour in the digital age
● Customer engagement and community building
● Influencer marketing and brand advocacy
● Building trust and long-term relationships through social media
● Developing structured social media marketing strategies
● Setting objectives and key performance indicators (KPIs)
● Conducting social media audits and competitor analysis
● Creating buyer personas and targeting audiences
● Facebook marketing: pages, groups, advertising, and analytics
● Instagram marketing: content types, business tools, and shopping
● LinkedIn marketing: company pages, content strategies, and advertising
● X (Twitter) and Pinterest marketing for business growth
● YouTube channel creation and video marketing strategies
● TikTok marketing, trends, and content creation
● Short-form and long-form video content planning
● Social commerce and video-led engagement
● Social media analytics and performance metrics
● Key performance indicators (KPIs) and reporting
● Campaign optimisation using data and insights
● Measuring return on investment (ROI) and continuous improvement
Edexa Academy offers flexible learning options including online learning, blended learning, and in-class study. Learners can choose the delivery method that suits their needs. Support is available throughout the course duration to guide learners toward successful completion.
To get the latest course fee for this qualification, please contact us directly.
There are no formal qualifications or prior experience required to enrol on the Award in Social Media Marketing awarded by Edexa Academy, making it accessible to learners from all educational and professional backgrounds.
Apply now to start your career in social media and digital marketing, or progress to higher-level qualifications in marketing, business, or digital media.
CRN: 15822463, UKPRN: 10098438, VAT: 470813494.
