At A Glance

Course Title	Study Method	Awarded By
EduQual Diploma in Business and Marketing Strategy	Distance Learning	EduQual Ltd
Course Type	Start Date
Postgraduate Diploma (SCQF Level 11 / RQF Level 7)	Every 2 months
Course Credits	Course Duration
120 Credits	12 months

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Course Description

The EduQual Diploma in Business and Marketing Strategy (SCQF Level 11) is equivalent to a RQF Level 7 diploma with 120 credits. It is designed to offer learners without prior marketing experience the knowledge and skills they need to be operationally effective in a career in the Marketing field. For those learners that do have prior experience in Marketing and who also possess a professional qualification, the pathway through this programme will develop their professional competence.

The programme has been produced to conform to the requirements of the RQF/SCQF, the National Occupational Standards (NOS) for developing marketing strategies and there levant Quality Assurance Agency (QAA) subject benchmark statements.
The aims of this programme will allow learners to:

• Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice

• Synthesize and critically evaluate theoretical frameworks of strategic marketing, business ethics, designand innovation as applied to marketing

•Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations

•Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
•Develop practical research and analytical capabilities in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-customer relationships

•Review, modify, synthesize and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective

•Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision-making

•Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth

Study Method

The EduQual Diploma in Business and Marketing Strategy (SCQF Level 11) is studied 100% online through Edexa Academy. You will be provided instant access to study materials, dedicated one-on-one tutoring and assignment feedback through qualified tutors.

Learners will be encouraged to develop their skills in self-directed learning, which will take place outside the formal classroom environment. Formative assessments will arise through projects, case studies, research and testing wherever appropriate. Summative assessment will be through responses to assignments enabling learners to demonstrate their understanding of the subjects they have studied.

Course Fee

Please get in touch with us to get the most up-to-date course fee for this programme.